Incase proposed a challenge to design a product for the future of carrying. DUO is a modular backpack to address the modern commuter's needs.
SOFTWARE: Adobe Photoshop and Procreate
problem
THE FUTURE OF CARRYING
How might we evolve the current commuter bag to better fit the needs of commuters? How might we create a bag that will align with where market trends are heading?
personas
identifying needs
noelle valencia
the working student
pain points
Carrying multiple bags
Takes too long to switch out school and work necessities
help me
Help me reduce the amount of items I need to carry
sami khan
the high performer
pain points
Unused extra space
Doesn't fit 15" laptop
help me
Help me feel like the bag fits my necessities
Help me feel fresh
market research
where are trends heading
These were the top bags listed in Amazon and Google Trends
problems:
(according to reviews)
Poor straps
Lack of adequate laptop protection
Can't fit standard 15" laptop
Hassle to access items
Weak closure methods
observations:
Professionals seek professional bags
Designs are becoming more geometric
lenovo
laptop backpack b210
everlane
form bag
matein
travel laptop
amazon
laptop case bag
herschel
little america
calpak
laptop kaya faux
goals
organization
Users can carry only their essentials
aesthetic
Modern and aligns with what customers are seeking
protection
Protects laptop & other electronics
ergonomic
Designed to fit men and women's bodies
ideation
exploring functionality
mock-up
testing functionality
concept 1
One strap
Inner bag: Crossbody
concept 2
Two straps
Inner bag: Crossbody
introducing duo
two bags: one solution
scenarios
examples
before
Carrying everything she needs the entire day
after
Only carrying what she needs by using inner backpack for essentials
before
Struggling to access items due to blocked vision
after
Can quickly see and grab what he needs
how it works
unclip from outer bag
pull out straps
pull out bag
clip to inner bag
features
user versatility
DUO can be used to best fit the user's lifestyle. While the inner and outer bag create one unit, the bags are entirely functional on their own.
The inner bag can be a light backpack and the outer bag can be a hand tote
quick access
The slanted zippers allow users to quickly see and reach for what they need
easy access
The light interiors ensure that one can easily find anything they need
website mock-up
duo on incase's website
view more:
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